Cordaid is one of the largest international development organizations with a network of nearly a thousand partner organizations in 36 countries in Africa, Asia and Latin America. This humanitarian association work on numerous programs, including participation, emergency aid and reconstruction, health and well-being and entrepreneurship. This print ad campaign intends to build awareness about the misery of poor people in Africa while comparing it with the luxurious spending of affluent consumers from around the world. All I can say is, these Cordaid advertisements deliver an important message with a compelling images. We need more of this awareness campaign. Visit Cordaid, if you want to know more about them.
SUNGLASSES € 24 – Access to water € 8
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PINT OF BEER € 4.50 – 50 liters of fresh water € 1.50
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HANDBAG €32 – Food for a week € 4
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AFTERSHAVE € 35 – Basics for a new home € 6.50
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Johnson says:
Pretty powerful statements… I think should hit home with some people.
darbez says:
nice idea and concept for helping people.
GR8
Ashely Adams : Sticker Printing says:
Wow!!! This is one very good post that I have come across of late…The idea of promoting people in need and using them as models for advertising different products is very refreshing…If creativity can help such people nothing can be better…Kudos for such an inspiring post!!