Advertising agency JWT Kuwait came up with these brilliant advertisement for the International Vegetable Union. I really want to see more ad campaign like this because there’s growing concern about food-related advertisements that persuade people to eat unhealthily. Most of the food ads I see seem to be geared towards fast, easy-to-prepare packaged foods which are high in fat, salt and sugar.

About International Vegetarian Union

The International Vegetarian Union (IVU) was founded in 1908 when the first World Vegetarian Congress was held in Dresden, Germany. The idea for IVU came from the French Vegetarian Society, the first Congress was organised internationally by the British Society and locally by the Dresden Society with support from the Deutsche Vegetarier-Bund. Since then a series of World Congresses have been held all around the world, and in 2008 IVU returned to Dresden for the Centenary 38th Congress.

The objective of the ad campaign is to encourage healthy lifestyle through regular intake of vegetables. For sure the ad creators have done a good job about this anatomical vegetable ads.

Anatomy Model Woman

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Anatomy Model Man

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